Executive Coaching

Executive Coaching for Technical Leaders

I coach CTOs and engineering leaders through the transition from building things to leading people — because I've been through it myself.

Delegation
Strategy
Identity
Growth

Why I Do This Work

When I was leading about 20 to 30 people for the first time, I hit the wall. I'd been promoted because I was a strong engineer, but nobody had taught me how to lead at that scale. I started working with coaches, and it changed my trajectory. That experience is why I do this work now.

Who It's For

Technical leaders — CTOs, VPs of Engineering, senior engineers stepping into management — who are navigating the shift from individual contributor to strategic leader. The people who are good at the technical work but finding that the job has quietly become something else entirely.

What We Work On

The stuff that no one prepares you for:

  • Delegation and navigating the tension between leading and building
  • Stakeholder management and communication
  • Strategic thinking vs. execution
  • Building and scaling teams
  • The identity shift from “person who builds” to “person who leads”

How It Works

A structured coaching programme tailored to where you are in the leadership transition.

1

Discovery

Understanding where you are, what's working, and what's getting in the way.

2

Regular Sessions

Structured coaching with a practical focus — working on real challenges you're facing, not hypothetical scenarios.

3

Real-World Application

Everything we work on gets applied immediately. The goal is lasting change in how you lead, not just insight for its own sake.

Tim Reid

Why Me

I'm not a career consultant. I've lived this work from the inside. I built and scaled an engineering organisation through seven years of hypergrowth and a major acquisition. I've hired dozens of engineers across multiple countries. I've navigated the post-M&A reality of consolidating four companies' worth of technology platforms.

And I've personally gone through the difficult transition from engineer to engineering leader — the one where you realise the skills that got you here won't get you there. I'm a qualified executive coach, and my coaching is grounded in that direct experience.

That's what I bring to every engagement: not frameworks from a textbook, but pattern recognition from having done it.

Let's Talk

If you're a technical leader navigating the shift from building to leading, I'd welcome a conversation.